You might wonder “Isn’t plain language intended only for patient and caregiver consumption? HCPs want factual, scientifically rigorous content, not the simplified messaging of plain language writing.” The answer is…. not always. The deliberate and targeted incorporation of plain language content into selected HCP communication channels can be an effective tool in your omnichannel communication plan. Join us as we present information you can use to develop effective HCP-focused plain language content.
Who is this webinar for?
Pharmaceutical leaders and medical device manufacturers who develop, write, review or approve of plain language written content or deliverables targeted to healthcare professionals.
|April 26, 2023||Watch at a Convenient Time||Recorded|
Takeaways from this session:
Learn the key elements and common content formats of plain language content
Understand how incorporation of plain language content into HCP-focused assets can create added value in HCP/patient interactions
Discuss how innovative use of plain language and infographics in HCP communications can support Medical Affairs as part of its omnichannel communication framework